“Against traditional thinking, we went into the restaurant business to help people, not to make money,” Scott Moore, founder and president of Maple Street Biscuit Company, told the Rotary Club of South Jacksonville. His mission of helping people, serving others and being a part of the community has resulted in the establishment of 31very unique and popular restaurants throughout the South. He selects restaurant locations based, first, on having identified a “community leader” (essentially a store manager), then on an 80% residential location, and finally on a good lease. With their unique biscuit recipe, their offerings of unusual menu items and their methods of engaging customers in the dining experience, they have made their restaurants a destination. Moore’s guiding principals are 1) comfort food with a modern twist; 2) gracious service; 3) immaculately clean stores; and 4) sustainable business. Moore is pictured on the right with South Jax Club President Bill Langley.
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