With the addition of a new group of industrial lifting clamps to its extensive product line, J.C. Renfroe & Sons, Inc., an international manufacturer and marketer of lifting products based in Jacksonville, Florida, has launched a comprehensive on-line marketing campaign to introduce its new clamps.
Renfroe, a company that began and continues to be a developer and manufacturer of customized clamps, is offering new products designed for the vertical + 180 degrees category (the PCK clamp); for the beam category (the BC clamp); and a non-marring grouping (the NM, NMA, NMBC and NMRSC clamps).
To introduce these new products and to generate more exposure for its full product line, Renfroe has created new on-line tools to demonstrate product applications, provide product schematics and specifications and to make it easier to contact rep companies for inquiries and orders.
The company has revamped its website at jcrenfroe.com to provide updated product information that includes clamps, sheaves, crane blocks and swivels. In addition, the site has two demonstration videos – one for the clamp line and one for sheaves and blocks.
The site, which will constantly be updated and supplied with new offerings and industry alerts, will provide information regarding Renfroe’s extensive training program and detailed repair and assembly instruction.
To enhance the use of the website, Renfroe has entered into an agreement with Thomas.net to provide online information and links to Renfroe to provide specific product data to industries looking for superior durable clamps.
And the company plans to use email blast to key prospects, distributors and past customers wanting the latest product information and industry changes.
“Our company has been on the forefront of manufacturing clamps to meet the challenges facing today’s industrial markets,” explained Joe Pless, marketing manager for J.C. Renfroe & Sons. “So we decided to ratchet up the technological communications to help connect with the market through these on-line tools.
“Renfroe has built a reputation over 70 plus years for high quality clamps. We just need to let more of the market see what we have to offer and how our products work,” Pless said. “ We wanted our communications set and in place in order to, not only introduce these new clamp products, but to let customers know that if there isn’t a clamp existing that does the job they need, we will design and build one.”