Craft Beer, Marijuana infused beer and craft distilled spirits are a few of the changes affecting the beverage distribution industry according to Earle Benton, CEO of Champion Brands, talking to the Rotary Club of South Jacksonville. Benton, who started his career in the Air Force, sitting at the bottom of a nuclear missile silo waiting to push the button, has seen many changes in the industry since he bought a Jacksonville beverage distributor in 1985. His growth has resulted in representing 147 brands with 1760 SKUs, having 72 suppliers, 310 employees and $136.6 million in revenue. He pointed out two challenges that he is addressing - getting good workers and trying to be a green company. Part of his solution has been to build a new office headquarters with better employee benefits and to implement measures to save energy, including LED lighting, compressed gas for his truck fleet and solar panels for his warehouses. He says his company helps get you through the day - you wake up with Red Bull, stay hydrated during the day with bottled water, and then you get to Miller time. Benton is pictured on the left with Southside Rotary President Bill Langley.
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