WJXT GM Bob Ellis Offers More Than TV Broadcast For Marketing Solutions

“The metrics of success is not ratings, it’s in the selling of products and services” - that quote coming from the vice president and general manager of WJXT-TV, the top rated news station in the market. GM Bob Ellis is one of the most creative TV broadcasters I have ever met. He doesn’t see his job as selling TV advertising; he offers out-of-the-box solutions to businesses using platforms consisting of broadcast, digital, mobile and streaming capabilities. With his news content, 24/7 availability and his CW17 network, he can successfully target niche audiences with impressive cost efficiency. Part of WJXT’s success has resulted from their decision 18 years ago to drop their CBS affiliation. They have the freedom to do unique marketing, ranging from airing the Publix/Bold City Showcase high school football games, to the promotion of the annual local Spelling Bee to initiating the Jax Best online resource for Visit Jacksonville. “People don’t realize that more people are watching TV than ever before in history,” Bob reported. He is available to speak to groups about the current media landscape in the Jacksonville market. For more information, go to NEWS4JAX.com. Bob is on the right in this “Lunch with Les” photo. 

Jacksonville Attorney Robert Harris Divides Time Between Legal And Real Estate Career

Most people know Jacksonville native Robert Harris as a pillar of the legal community, but many don’t know that Robert spends a quarter of his time as a real estate executive. Robert’s legal credentials include serving as a member of the prestigious Judicial Nominating Commission, appointed by the governor; partner of the Harris Guidi Rosner law firm; and a former member of the state attorney’s office. But Robert also has a real estate broker’s license dealing in multifamily, single family and commercial real estate. His strategy is to focus on multifamily properties in the high renter demand areas of San Marco and St. Nicholas. He enjoys solving tenants’ problems quickly, which results in low renter turnover, and in turn, reduces costs associated with clean up and renovations. The versatile attorney, with over 44 years in the profession, has his general litigation practice headquartered in San Marco. Robert, who is also known for his huge, outdoor annual holiday party each year, is a leader in the San Marco Merchant’s Association. For more information on his firm, go to HarrisGuidi.com. Robert Harris is pictured on the right in this “Lunch with Les” photo.