Thanks to strategic planning during COVID, Visit Jacksonville continues to play a key role in the promotion of the city, including assistance with the coordination and marketing of the Green Bay/New Orleans NFL game at TIAA Bank Field this past weekend. In a conversation with the agency’s President & CEO Michael Corrigan, I found that the strategy for promoting Jacksonville during the pandemic is to focus on the drive market (within 7 - 9 hours drive time from the city) and especially to Florida cities to generate tourism. Also, the agency is working with local hotels, motels, restaurants and conference venues to offer financial incentives to bring in visitors. Armed with funds saved from 2020 expenditures and working with groups to reschedule cancelled Jacksonville events, the agency is going full steam ahead in generating visitors through the fly market as well as the drive market. The agency is offering assistance at NO COST to Duval County companies interested in having their corporate or trade associations gather in the city over the next few years. For specific information and assistance with planning a conference in Jacksonville, just go to VisitJacksonville.com. Michael is on the left in this “Lunch with Les” photo.
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