“The metrics of success is not ratings, it’s in the selling of products and services” - that quote coming from the vice president and general manager of WJXT-TV, the top rated news station in the market. GM Bob Ellis is one of the most creative TV broadcasters I have ever met. He doesn’t see his job as selling TV advertising; he offers out-of-the-box solutions to businesses using platforms consisting of broadcast, digital, mobile and streaming capabilities. With his news content, 24/7 availability and his CW17 network, he can successfully target niche audiences with impressive cost efficiency. Part of WJXT’s success has resulted from their decision 18 years ago to drop their CBS affiliation. They have the freedom to do unique marketing, ranging from airing the Publix/Bold City Showcase high school football games, to the promotion of the annual local Spelling Bee to initiating the Jax Best online resource for Visit Jacksonville. “People don’t realize that more people are watching TV than ever before in history,” Bob reported. He is available to speak to groups about the current media landscape in the Jacksonville market. For more information, go to NEWS4JAX.com. Bob is on the right in this “Lunch with Les” photo.
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