There is a “political attack” ad on the air in Jacksonville
but it doesn’t promote a candidate and nor does it advocate a political issue.
And it is one of the most effective commercials you’ll ever see.
The commercial promotes banners, signs and brochures. The
spot is for FedEx Office. The scene is set on a spoof of two opposing city
council candidates waiting be served at a FedEx Office retail center. While
they appear to be civil to each other, they are actually attacking one another.
FedEx does a great job in using a very creative, humorous
and timely commercial to effectively convey the various services its retail
centers offer to customers, including candidates. Unlike the real political
attack ads we have endured for over a year, this one makes dirty tricks funny.
This political season, I vote FedEx Office as the best
political, and best overall, television commercial of the year.
