In an earlier blog, I reported that Clear Channel Outdoor
was missing an opportunity by not working with local small businesses so they
could afford to advertise on Clear Channel’s new digital billboards.
The original advertising package I was given by a Clear
Channel executive limited the advertising offer to running on four boards a
month at a cost of $10,500, and $13,250 a month for five boards. I felt this
charge put the billboards out of the reach of most small businesses.
However, I was recently contacted by a very sharp Clear
Channel account executive, Amey Garrison, who informed me that the company did
change their advertising offer that would accommodate various budgets and help
address the marketing objectives of neighborhood businesses.
Since my first contact with Clear Channel, the company has
erected 28 digital boards, strategically placed around Jacksonville, all
featuring high traffic counts. While most are doubled sided, just a few only
offer one showing at its location.
Ms. Garrison pointed out that the company doesn’t restrict
advertisers to a specific budget or to specific boards. She said they are open
to working with small business budgets to help them achieve their marketing
goals at dollar levels that can work for the advertiser. Their policies will
let a company advertise for short periods of time, as little as one day, and to
run messages on one or multiple boards a month.
The digital boards allow for much more creativity than the
traditional boards. And other than the creation of the artwork, there are no
production charges like there are for vinyl or paper. Clear Channel has an in-house art department that can create board layouts for small businesses that
don’t have that resource.
After talking to Ms. Garrison, I am convinced that Clear
Channel is now the advertising source I was hoping it would be for area small
businesses. I recommend contacting Ms. Garrison if you would like to take
advantage of this impressive new medium. In addition, Ms. Garrison has a
multi-media background and can help with targeting your audience and create messages that are as big as all outdoors. You can reach her at
AmeyGarrison@ClearChannel.com.
Well done. Your blog seems to have made a difference for small business advertisers in Northeast Florida.
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