I wanted to note the passing of one of the top women business pioneers in Jacksonville – Anne Renfroe. Anne was the owner of J.C. Renfroe & Sons, a manufacturer and marketer of industrial lifting products. She took over the business with very little knowledge of manufacturing when her husband, Charles, died. The business was not doing well but she identified and brought in top talent, expanded the product line and built the company into one of the top two clamp companies in the world. I had the honor to help her redirect the approach of her advertising, which resulted in changing the way industrial competitors and related companies advertise. She entered an almost totally dominated male industry and became so popular she was elected president of the national association, Associated Wire Rope Fabricators (AWRF). As one of my favorite advertising clients, I knew her as a very strong woman, who could bring out the best in people, and doing it with respect and total class. She was proud when the nation called on her company to provide products to move the Liberty Bell twice, build the St. Louis Gateway Arch and recover the Spaceship Challenger wreckage from the Atlantic Ocean. The Jacksonville business community and Downtown Rotary will miss this classy lady, Anne Renfroe, who was a business and civic inspiration to men and women alike.
