Since Les Loggins Marketing, a traditional and online marketing firm, is usually working on marketing tasks, such as website development, for clients, the slowdown caused by the coronavirus gave the firm time to revamp its own website.
Known as a strategic business promoter concentrating on companies in Northeast Florida, Les Loggins, president of the firm, refocused his marketing targets on his website to three groups - small business owners, marketing managers for larger corporations and administrative leaders for trades and non-profits.
He has found that in the case of small business owners, they have uncertainty as to where they should spend their marketing dollars and lack the knowledge of media delivery. He also found that marketing managers need offsite resources for marketing tasks, such as content writing, graphic design and media guidance. And then he found that association leaders usually have a limited marketing budget and need help prioritizing and stretching marketing dollars.
Using the promotional line, “Get More With Les,” Loggins emphasizes his objective is to assist clients’ marketing programs with the goal of building sales, creating a higher profile in the community and increasing the value of the business when the company is sold.
The site quickly outlines a four-step engagement process on how to get a marketing program going and also features a service assurance checklist on how the firm works with the client and how to evaluate results.
Loggins, who is known for his “Lunch with Les” interviews on Linkedin, and which is a branded sales technique, invites prospective clients to meet for lunch to discuss their current marketing status and determine if the firm is the right fit for the client.
The firm’s site is LesLogginsMarketing.com. Loggins can be contacted at glloggins@gmail.com.
